Branding a Country
This project involves developing the corporate image and brand book for a fictional Asian country. Drawing inspiration from various existing cultures and symbols, Kyarrpi has been conceptualised.
Our community coexists with nature by adapting to it. We build our environment within the highest layer of the forest, and by following our beliefs, we maintain the ground pure and untouched.
All the shapes and lines within the design system are amplified sections of a larger pattern, specifically the simplified branches of the trees in Kyarrpi, providing a distinct identification of this country. The photography style is straightforward, with a focus on humanity and nature, centering around the lifestyle of the people of Kyarrpi.
